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Pantone’s Color of the Year for 2023 is Viva Magenta

It’s the happiest time of the year! Pantone has finally revealed its 2023 Color of the Year. While many design firms expect an earthier palette for 2023, Pantone is going against the grain. The legendary colour palette specialists have chosen Viva Magenta, a vivid, otherworldly tint.

What exactly is Viva Magenta?

Viva Magenta is a vibrant red-adjacent tone with a noticeable pink shift. This colour is inspired by cochineal rouge and has a substantial digital twist. This colour is completely modern and unabashedly bold, and it will make your home stand out.

We recommend books by Natalie Walton as interior inspiration:


Welcome to the “Magentaverse”

Pantone’s Color of the Year 2023 is supposed to provide a bright pop of colour to your home. This is the perfect approach to add a bit of warmth without losing minimalism. We are entering the future as we approach 2023. Viva Magenta represents better days ahead.


Keep Up with Design Trends

Looking for more design inspiration and top home decor trends? Visit our magazine for ideas. We’ll keep you up to date on the newest trends and home design ideas. Find out how to combine Viva Magenta and other colours.

Unlock the beauty of minimalist design with our handpicked Scandinavian wall art posters. Discover art that speaks to your soul and adds a touch of Nordic charm to your walls.

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